9: HOW TO DEVELOP A SUCCESSFUL SPA MENU



Tune in today as we chat with Erin Meyer about what it takes to develop a successful spa menu.

Erin is the Spa Director at the Four Seasons Hotel Seattle Spa, managing a team of Massage Therapists, Estheticians and Nail Technicians in Washington’s only 5-star hotel. With 12 years of experience in the beauty and wellness industry, she has worked primarily in southeastern Wisconsin, along with Southern California. Her previous roles have ranged from Salon/Spa Management, Sales, Marketing, and Education.

It is safe to say she knows a thing or two when it comes to this subject.

Today we will be learning the key factors for developing a great spa menu. From learning the demographics in your area to the benefits of client research, we are talking about it all.

There are certain questions you should be asking yourself when putting together a spa menu. What do we want to be known for? What should our niche be? What trends do we want to take part in? We will go over all of these for you today.

Some other topics we discuss our possibly incorporating a seasonal menu, the importance of rearranging your retail space, as well as some key team takeaways.

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